Mobile marketing gives your message wings. Mobile devices are our modern portal to the world, available anywhere, any time. Nine out of ten Americans carry a cell phone and it’s always with them and they’re always messing with it. And if they’re not, then it’s on their desk or in a pocket or purse, ready to deliver your message.
We’re at the dawn of a mobile revolution and mobile devices are quickly replacing home computers in popularity and usage. In fact, we’re undergoing a fundamental shift in the way we communicate (and shop, and make purchases); the most dominant social trend today is the advent of mobile culture.
Consider this: customer time spent on cell phones is rising faster than time spent on any other form of media, including TV, movies and the internet. It is expected that 42% of consumers use their phone to check a store location, 31% use it for mobile promotion, and 17% use their phone for the actual purchase. Did you know that over 1/3 of Google searches include a city, state, or zip code? People are looking for you, and you can bet that they’re doing it from their smart phones!
Not only is it one of the cheapest ways to communicate, estimated to cost 95% less than any other form of direct communication, but with the increasing ubiquity of mobile phones, the easy-to-use technology makes it a guaranteed channel to reach more people.
Over 4.6 billion mobile phones are in use around the world as of Feb 2010. That’s double the amount of people that use home computers and more than any other electronic device in history. Everyone has a mobile device, it’s always switched on, and we’re always messing with it. And if we’re not messing with it, it’s either in our pocket or purse or sitting on our desk.
Mobile marketing combines the wide reach of television and the precision of direct marketing, with the tracking power of the Internet. But at a cost that’s dramatically less than that of traditional advertising and pay per click advertising.